Goodwin College of Business
Marketing

BenU Marketing Program: Skills to Succeed in the Fast-Paced World

Benedictine University’s Marketing program is designed to give you the skills and knowledge you need to succeed in the fast-paced and ever-changing world of marketing.

Our program incorporates traditional marketing principles, as well as cloud software and social media applications. You’ll learn to develop and execute marketing plans, work with real clients, and earn software badges and certifications that are prized by employers.

Our courses are both academically rigorous and project-based, so you’ll gain the knowledge and skills you need to hit the ground running in your career.

In addition to learning the latest marketing skills, you’ll also have the opportunity to:

• Earn software badges and certifications: You’ll have the opportunity to earn software badges and certifications from leading cloud software companies. These badges and certifications will make you more attractive to potential employers.
• Develop and execute actual marketing plans while working with real clients in the Marketing Capstone course. You have the opportunity to apply what you’ve learned in the classroom to real-world business challenges.
• Join the collegiate chapter of the American Marketing Association (AMA): Benedictine has a collegiate chapter of the AMA, a well-respected professional marketing organization. AMA members have access to exclusive resources and networking opportunities.

Gain Real-World Experience, and Get Sought-After Credentials

Benedictine’s Marketing program is the perfect choice for students who are passionate about marketing and want to pursue a career in this exciting field. Our program will give you the skills and knowledge you need to be successful in a variety of marketing roles, such as:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Social Media Manager
• Content Marketing Specialist
• SEO Specialist
• PPC Specialist

With Benedictine’s Marketing program, you’ll be well-positioned to launch a successful career in marketing. The program’s practical focus and broad skill set make our graduates competitive in the dynamic marketing field.

Here is an example of some courses you may take in the Marketing program:

• Introduction to Social Media Marketing
• Introduction to Search Engine Optimization (SEO)
• CRM Business Concepts and Software Applications
• Social Media Marketing
• Promotional Strategy

Marketing Courses (MKTG)

Lisle undergraduate course descriptions

Mesa undergraduate course descriptions