myBenU
COVID-19 UPDATES

Marketing

DANIEL L. GOODWIN COLLEGE OF BUSINESS

Marketing majors at Benedictine participate in a program that incorporates traditional marketing principles, as well as cloud software and social media applications.

Students earn highly sought-after credentials by developing actual marketing plans, working with real clients, and earning software badges and certifications that are prized by employers. Courses in the marketing program are both academically rigorous and project-based. As marketing majors, students receive a strong foundation in the business system and in-depth coverage of the decision-making process on product, price, promotion and marketing channels. Students also have the opportunity to join the collegiate chapter of the American Marketing Association (AMA) at Benedictine. This well-respected, professional marketing organization also works with area companies on real-world marketing projects.

Students in the Marketing Program have the opportunities to:

Select courses that fit their personal interests.
Gain hands-on experience with software programs and cloud-based tools that are becoming essential to making data-driven decisions.
Gain experience developing in-depth marketing plans and promotional strategic plans.

Available Concentrations

  • Business Analytics
  • Digital Marketing
  • Operations Management

View Concentration Requirements – Lisle

mesa, students studying, study area, diversity

What Our Graduates Have Done With This Degree

Marketing Alumni

Our alumni work at both large and small marketing/advertising agencies, in corporate retail marketing departments, and for software companies.
mesa, students studying, mesa campus

Flexible Curriculum

Students receive a well-rounded education while also being encouraged to find their niche within the marketing world – whether that be in digital marketing, integrated web intelligence and analytics, promotional strategy/integrated marketing communications, consumer behavior, social media, or sports marketing.

The Latest Trends

Students gain hands-on experience with software programs from Google Analytics and Salesforce to social listening platforms. Our students build a personal portfolio of skills that keep them at the forefront of the latest technology used throughout the marketing industry.

Marketing

Experiential Learning

Throughout their undergraduate careers, students work in small teams to solve real-world problems for local companies. This experience gives them a better idea of what their careers will be like after graduation and make them more marketable to potential employers.

APPLY NOW!