Students earn highly sought-after credentials by developing actual marketing plans, working with real clients, and earning software badges and certifications that are prized by employers. Courses in the marketing program are both academically rigorous and project-based. As marketing majors, students receive a strong foundation in the business system and in-depth coverage of the decision-making process on product, price, promotion and marketing channels. Students also have the opportunity to join the collegiate chapter of the American Marketing Association (AMA) at Benedictine. This well-respected, professional marketing organization also works with area companies on real-world marketing projects.