DANIEL L. GOODWIN COLLEGE OF BUSINESS
DANIEL L. GOODWIN COLLEGE OF BUSINESS
Marketing majors at Benedictine participate in a program that incorporates traditional marketing principles, as well as cloud software and social media applications.
Students earn highly sought-after credentials by developing actual marketing plans, working with real clients, and earning software badges and certifications that are prized by employers. Courses in the marketing program are both academically rigorous and project-based. As marketing majors, students receive a strong foundation in the business system and in-depth coverage of the decision-making process on product, price, promotion and marketing channels. Students also have the opportunity to join the collegiate chapter of the American Marketing Association (AMA) at Benedictine. This well-respected, professional marketing organization also works with area companies on real-world marketing projects.
Students receive a well-rounded education while also being encouraged to find their niche within the marketing world – whether that be in digital marketing, integrated web intelligence and analytics, promotional strategy/integrated marketing communications, consumer behavior, social media, or sports marketing.
Students gain hands-on experience with software programs from Google Analytics and Salesforce to social listening platforms. Our students build a personal portfolio of skills that keep them at the forefront of the latest technology used throughout the marketing industry.
Throughout their undergraduate careers, students work in small teams to solve real-world problems for local companies. This experience gives them a better idea of what their careers will be like after graduation and make them more marketable to potential employers.