BenU alumnus Michael LaFido earned his Master of Education (MED) in 2000. Today, he is a bestselling author, realtor, luxury consultant, and founder of the Luxury Listing Specialist Designation (LUXE) and the Marketing Luxury Group.
A seasoned expert in luxury real estate, LaFido knows the ins and outs of representing luxury real estate listings. Throughout his career, he learned the importance of high-caliber marketing versus traditional marketing, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive and proactive approach when positioning and marketing a home.
Most recently, LaFido’s wealth of experience and expertise was featured in Crain’s Chicago Business, with a $9.5m home listing in Barrington Hills. The home, voted “The Most Beautiful Home For Sale In Illinois” by Architectural Digest, is going up for auction on July 15 after ten years on the market.