Academic Programs

Marketing

Why study marketing at Benedictine?

When you choose to become a Marketing major at Benedictine, you will receive a strong foundation in the business
system and in-depth coverage of decision-making on product, price, promotion and marketing channels. The Marketing major focuses on the development of the organization’s marketing strategy. You will also be prepared to continue
graduate studies in marketing or management.

Benedictine University at Springfield offers you the following opportunities:

  • Gain practical experience and collect college credits through internships
  • Study topics in related programs such as opinion research, computer science, advertising and
    organizational behavior that will help you develop additional marketable skills
  • Close contact with our professional faculty due to our low student-to-faculty ratio
  • Broad-based education that will help you get your first professional job and become an asset in getting
    future promotions

What careers are available with a Marketing degree?

Our program is designed to provide you with the necessary theoretical background for careers in the following fields:

  • Product/brand management
  • Marketing communications
  • Marketing research
  • Physical distribution
  • Marketing management
  • Personal selling
  • Marketing planning
  • Retailing
  • Advertising

How does the program work?

As a Marketing major, you will acquire the broad base of knowledge, represented by the University’s core courses taken by all students, that will prove valuable in your future career development and daily life as a citizen of your community. You will learn the fundamentals of the economic system as it functions both at the national level and within the corporation. You will develop your knowledge in computer science, college algebra and finite mathematics or pre-calculus, along with knowledge in ethics and each of the related social sciences: sociology, political science and psychology.
To complete your major, you will take six additional upper-level marketing courses covering the elements of the marketing mix: product, price, promotion and place. The capstone course, “Marketing Strategy,” will permit you to integrate and apply your marketing expertise.