Undergraduate Programs

Marketing

The Marketing certificate or concentration addresses a variety of fundamental marketing issues of the 21st century, including Internet marketing, international marketing, promotional strategies, and consumer behavior. The program offers a concentrated focus for professionals who are looking to expand their knowledge of marketing and consumer behavior with an emphasis on understanding market, product, price, promotion and place of distribution. Coursework will allow students to develop foundations of sound marketing strategies, including effective application of research methodologies.

Students pursuing this as a certificate program take six, three-credit-hour courses; students adding this as a Bachelor of Arts concentration complete four courses.

For more information on pursuing this stand-alone certificate or adding the concentration to your evening or weekend bachelor degree, click here.

For more information on adding this concentration to your online bachelor degree, click here.