University style guidelines require academic program names be spelled out. Please ensure all references to academic programs in messages and on the web accurately reflect University style. Below are the appropriate University style naming conventions for academic programs.

Either of the following are appropriate for the associate and bachelor's degree program names:

• Associate of Arts in Business Administration or A.A. in Business Administration
  [discontinue using A.A.B.A.]
• Bachelor of Arts in Management or B.A. in Management
  [discontinue using B.A.M.]
• Bachelor of Arts in Organizational Leadership or B.A. in Organizational Leadership
  [discontinue using B.A.O.L.]
• Bachelor of Science in Nursing or B.S.N.
• Bachelor of Science in Chemistry or B.S. in Chemistry
  [discontinue using B.S.C.]
• Bachelor of Business Administration in Accounting or B.B.A. in Accounting
  [discontinue using B.B.A.A.]

Either of the following are appropriate for the M.S. program names:

• Master of Science in Accountancy or M.S. in Accountancy
  [discontinue using M.S.A.]
• Master of Science in Clinical Exercise Physiology or M.S. in Clinical Exercise Physiology
  [discontinue using MSCEP]
• Master of Science in Clinical Psychology or M.S. in Clinical Psychology
  [discontinue using MSCP]
• Master of Science in Leadership or M.S. in Leadership
  [discontinue using MSL]
• Master of Science in Management Information Systems or M.S. in Management Information Systems
  [discontinue using MSMIS]
• Master of Science in Management and Organizational Behavior or M.S. in Management and Organizational Behavior
  [discontinue using MSMOB]
• Master of Science in Science Content and Process or M.S. in Science Content and Process
  [discontinue using MSSCP]
• Master of Science in Nutrition and Wellness or M.S. in Nutrition and Wellness
  [discontinue using MSNW]

For the other programs:

• Master of Business Administration or M.B.A.
• Master of Public Health or M.P.H.
• Master of Science in Nursing or M.S.N.
• Master of Education or M.Ed.
• Master of Arts in Education or M.A.Ed.

Either of the following are appropriate for the doctoral degree program names:

• Doctor of Philosophy or Ph.D. in Organization Development
  [discontinue using Ph.D.O.D. or PHDOD]
• Doctor of Philosophy or Ph.D. in Values-Driven Leadership
  [discontinue using Ph.D.V.D.L. or PHDVDL]
• Doctor of Business Administration or D.B.A. in Values-Driven Leadership
  [discontinue using D.B.A.V.D.L. or PHDVDL]
• Doctor of Education or Ed.D. in Higher Education and Organizational Change
  [discontinue Ed.D.H.E.O.C. or EDDHEOC]

The Logo is the chief asset of the Benedictine University brand. It should be used prominently on all core level communications.

Technical specifications:

• The logo may appear horizontally but in no other configuration.
• The University logo may not be altered in any way except to increase or reduce its size proportionally.
• It may not be recreated using different typefaces.
• It may not be embellished.
• The components of the logo may not be separated.
• The logo may not appear in colors or combinations of colors other than black, white and Benedictine University Red (PMS 200).
• The University logo may not be used as a subordinate part of another lock-up, logo or graphic treatment.
• Allow substantial clear space around the University logo to ensure its importance. The width of one “B” around all sides of the University logo is the minimum amount of clear space required.
• The minimum size for the horizontal version of the University logo is 1.25" wide. For the vertical version, the minimum size is 1" wide. The logo may not appear smaller than these minimum sizes.

The master palette for Benedictine University has been developed to create a system of color that aligns with and projects key characteristics of the University’s brand personality while being highly functional and flexible for the differentiation of its sub-brands.

Technical specifications:

• PMS 200 is the cornerstone of the University master palette and should be present in all core and sub-brand applications.
• Core brand communications should rely heavily on the use of PMS 200 and black — other colors from the master palette may be used for accent purposes.
• Each sub-brand should select a micro-palette from the master that includes PMS 200 as a common accent color.
• Satellite brands and independent initiatives may use any combination of colors from the University master palette but are also encouraged to develop and utilize proprietary palettes.

Things to consider when taking pictures at events.

• Use a shallow depth of field to blur the background and showcase a focal point.
• Keep an uncluttered background to direct the viewers to where you what them to focus.
• Use depth of field to bring attention to intimate moments (this can happen in the foreground, middle or background).
• Show diversity authentically, making sure the composition doesn’t appear overly staged.
• Capture subjects while they are academically and socially engaged.
• “Style the shot” by keeping hair and clothes tidy, but be careful not to over prop.
• Try to use natural light.
• Use interesting or creative angles and juxtaposition of items, buildings, etc.
• Keep in mind that subjects don’t always have to look at the camera.
• Be mindful of the photo’s end use – will type be superimposed or will the photo bleed off the page?
• Capture people’s faces instead of people’s backs.
• Have a good mix of informal pictures and staged photos in most cases.
• Be aware of what clothing says. Is it deemed appropriate?
• Be aware of perspective, so the ‘context’ of the event is captured. (Example, capture the speaker talking to the audience as apposed
• to just the speaker at the podium.)

Recommendations for providing electronic photos for print usage.

• Finished electronic size must be 300 dpi/750 kb or larger.
• Electronic photo size must be 4” x 6” or larger.
• Electronic files to be provided in .jpeg or .tiff formats.